Fri 17 Jul 2009
The 2008 National Association of Realtors (NAR) Profile of Home Buyers and Sellers provides evidence that within the last year interested buyers who find a home ON THE INTERNET took action. With 87% of home buyers looking online for their next home to purchase in 2008, one can only imagine what the 2009 NAR Profile of Home Buyers and Sellers will release. A total of 35% of purchasers drove by the home after finding it online, with 29% walking though the home. Apparent by now, internet marketing is a tool that is and will be playing a much bigger role in real estate advertising than ever before. Simply put, it cannot be ignored in such a competitive industry as real estate. Breaking this down one more level, it is widely known that web surfers use search engines 85% of the time to find websites. The R/E industry could be an exception with flagship properties like Realtor.com, Willow.com, etc — but in local market searches, you can bet there is great opportunities for agents and their agencies to rank well in organic search — or in the always expensive PPC listings.
Internet marketing is progressively pushing more real estate professionals to put their face & personality online. Utilizing tools such as blogs, social media networks, and optimizing their websites to increase traffic, professionals are able to draw in these savvy internet, decision-driven home buyers of today. Effective real estate professionals ultimately do not have time to understand the “ins & outs” of online marketing. Triangle Direct Media combines new media marketing expertise and strategies to give real estate professionals a face online and in turn, increase their search engine rankings. With these solid blog marketing strategies our real estate clients have seen vast improvement in their rankings, helping them get ahead of the curve with the use of internet marketing.