According to CNNMoney, the real estate downturn is hitting real estate agents. During the boom’s peak from 2002 to 2004, the National Association of Realtors (NAR) saw memberships soar 26 percent. Today, over 1.2 million Americans call themselves Realtors. The NAR forecasts existing home sales to fall 7.6% in 2006.  It seems that agents with 3+ years of experience are reaping the benefits because people are utilizing experienced sales agents to buy and sell their homes.

If realtors have less than 3 years experience they must invest wisely in certain marketing programs.  People start their home search online.  Are you visible on the search engines?  Do you have a blog strategy?  It would be wise to start putting your dollars into something that will help your visibility online and expand your brand.