One of the comments that we got from a real estate client is that not only is she getting a lot more leads, but the people who are calling her are much more qualified. They know what they want and are looking for someone who has in depth knowledge of a specific area, neighborhood or subdivision. As with all aspects of online marketing, there is a temptation for real estate professionals to target the high traffic keywords such as “Chicago real estate” or “tampa realtor”. These keywords bring in a lot of traffic. But how well qualified are they? You will get a much more qualified buyer if you target specific areas. Having your website ranked for a dozen or more specific neighborhoods may produce less traffic, but will always result in more sales. Our clients are using their real estate blogs to establish themselves as the local experts. The more local you are, the more of an expert you become.