With the recent downturn of the housing market and the increased amount of competition, real estate marketing has been changing in complection. The traditional methods of print, local TV and word of mouth are just not bringing in as much business as in years gone by.

The most successful realtors are looking to search engines and the internet to keep customers coming in the door. Early adapters of this medium are seeing the greatest gains, and putting considerable distance between themselves and the competition. The question is becoming not if, but when realtors should have a real estate blog to promote their business.