It seems sometimes that people and companies will continue with marketing campaigns because it is just something they have always done. Take the Yellow Pages as an example. Small companies feel they have to keep advertising because that is what they have always done. Never mind that the reach of the once mighty yellow book is dwindling; renewal is just an automatic decision. I feel the same applies to the Real Estate Book. Almost 80% of all real estate transactions begin online, but real estate professionals will still continue to pay $6k or more to be in a book that mostly sits unread in a grocery aisle. A real estate blog is a fraction of the cost, is there for a longer time and shows buyers that the realtor is at the top of their industry. It is time to stop spending money on old print media and embrace the new media of blogs and RSS.