I saw an interesting article on Realty Times the other day that talked about how the media is contributing to the slow market for sellers. It seems like every time you pick up the newspaper or turn on the TV you see another piece telling you how terrible the market is. This seeps into the consciousness of potential buyers and influences them to hold off until prices drop just a little bit more. Even though there are some great deals out there, perception is reality, and talking about a slowdown feeds into more gloom and doom about the market.
So how does a realtor counteract this negative talk in the media? By producing their own media pointing out all of the great buying opportunities in their local area. The easiest way to to that is with a real estate blog with up to date and highly localized news and opinion. Give people the inside scoop on what’s really going on in the housing market and point out all of the great buying opportunities.