The Impact that Blogging will and is beggining to have on the real estate industry can be compared to the impact that:

• The wheel had on transportation
• Television on Professional sports
• Fuel Injection on Engine performance
• The Fax machine on business communication
• Television on the advertising industry

A Real Estate blog marketing program puts the Realtor in touch with consumers, it becomes both a means to deliver and share valuable information with their target audience but also to stay in touch with that same audience and remain current on what is important to their customers. The Real Estate industry has changed to one that will require the successful agent to provide value and expertise by embracing the many tools online available to buyers and sellers, and utilizing them to provide value as a buyer agent or as an aggressive listing agent for sellers.