These days, there’s more to closing a deal than just selling a house. Real estate agents must also focus on selling the location, the particular town or city that the property is in. People want to know exactly what they’re getting into when they buy a house, which means it would be a good idea to showcase the neighborhood, top schools, and other notable amenities in the area.

This is where a real estate marketing blog can really come in handy, as there’s no way you’d be able to talk about all of these things in a typical print campaign.

On a blog, you can do something as simple as providing links to relevant websites such as local libraries, school districts, chambers of commerce, government offices, and neighborhood associations, or you can go a step further and dedicate an entire post to the most noteworthy places.

Your posts could include a detailed description of the services these places offer, as well as important phone numbers, addresses, and other contact information. Photos would help make the effect complete, so don’t forget to use any you have (or be prepared to take some as necessary).

Selling your location is just one of the ways you can put a real estate marketing blog to work for you. In the coming weeks, we’ll be adding even more tips, articles, and advice that savvy real estate agents will want to take advantage of!