If you’re like most agents who are into real estate blog marketing, you probably started off by writing about your local scene. You discussed current home listings in the area, community events, and other items that were of interest to city or state residents. These are all perfectly valid topics to post about, and have likely helped you establish strong ties to your community.

Even so, your website traffic is not where you want it to be, and you’re convinced it’s because not enough people are searching for the subjects you’re writing about.

How can you get more visitors to come to your site from the major search engines?

One great way to do so is to position yourself as a real estate expert. By this, I mean create posts that contain tips and advice that will benefit your readers — buyers, sellers, and other agents alike — in important ways. You’ve got years of experience under your belt and have learned all the ins and outs of your trade, so you already have a deep well of information to draw from.

Keep in mind that blog readers love lists, so a post titled “5 Surefire Ways to Sell Your Home in 5 Weeks or Less” or “3 Secrets That Every Home Buyer Should Know” will be very popular, and will likely attract visitors from all over the globe rather than just your immediate area.

By sharing some of the wisdom you’ve gained after all your years in the industry, you’ll soon establish an online reputation for being a real estate expert, and your blog will become a top destination.