If you’re like most agents, then the number one reason you got into real estate blog marketing was to try to increase visibility and sales. Blogs are a very cost-effective way to showcase properties to a wider audience than you’d get from your local newspaper, and this extra exposure often leads to a higher percentage of completed transactions.

But in order for your blog to perform well as a marketing tool, you’ve got to pay attention to important details — such as the quality of the photos you use in your listings. You’d think that using high-quality images to exhibit the properties you’re trying to sell would be a given, but that’s definitely not the case. Just take a look at this Bad MLS Photo of the Day page that shows some of the truly terrible pictures that homeowners and/or their Realtors┬« have used in listings. Unbelievable!

That’s not to say you have to be Ansel Adams with the camera in order to take good listing photos. All you have to do is use common sense to get the job done.

Go after clear, unobstructed views of the property that shows off its best features while downplaying any flaws. Take exterior photos only when lighting conditions are optimal (neither too dark nor too bright) and after any necessary yard work (mowing the lawn, trimming the hedges) has been performed. Make sure interior rooms are well-lit and tidy before snapping off any shots, and only go for closeups when there’s a feature worth displaying.

The bottom line here is that pictures really are worth a thousand words, especially when it comes to real estate listings. The photos you use to showcase your properties have the power to attract or repel prospective buyers, so take some extra time to get those perfect shots!