As I’ve mentioned several times before, one of the primary aims of real estate blog marketing is to attract and retain a solid readership base. The best way to do this is by providing readers with lots of fresh, useful, and unique content so they’ll have plenty of reasons to want to come back.

For Realtors®, this often means that your posts must go well beyond simple property listings to touch upon other subjects that would be of interest to your audience. Services related to real estate transactions would be perfect, which is why you should consider writing periodic reviews of local providers from time to time.

For example, if there’s usually a lot of new construction in your area, your readers would benefit from reviews of the different builders you’ve had direct experience with. Which builders pay attention to details and complete their projects on time? Which ones should be avoided because of high prices, lack of follow-up service, or other problems? I’m sure your readers want to know!

You can write reviews for home inspectors, painters, plumbers, electricians, landscapers, notary publics, and any other service providers that real estate buyers and sellers might end up using. Just make sure that you base your reviews on personal experience instead of speculation so that they’re more credible.

The next time you’re stuck for real estate blog marketing ideas, try reviewing a related service. As long as your posts are useful and relevant, your readers will keep coming back!