I read a lot of real estate marketing blogs on a daily basis in order to keep up with the latest trends and to stay informed about hot topics in the industry. Reading relevant blogs also helps me come up with new ideas for this blog, and gives me some insight into what kinds of things make a real estate blog successful.

Recently, I’ve noticed that there’s been some debate about whether or not calls to action are appropriate in real estate blog marketing. A call to action, of course, is when you explicitly encourage your readers to make a purchase from you or to retain your services as a Realtor®. Some real estate bloggers feel this is perfectly appropriate, while others believe it’s a tacky approach to selling and will simply turn away readers.

So, should you include calls to action in your posts or not?

I think calls to action are fine, as long as they’re used moderately and are included only in posts where they actually fit. If every single post you write contains something along the lines of, “Call today for a free consultation!” then readers will likely just tune that part out after a while. If, however, you use that phrase judiciously and include it only in posts where getting a free consultation makes sense, then it could definitely result in a few leads.

If you’re still unsure about whether or not calls to action are a good fit for your real estate marketing blog, why not try one out just to test the waters? If you get a barrage of angry comments from readers, then you might want to rethink your approach. If it doesn’t seem to bother your regular audience and maybe even generates a phone call or two, then you know you’re onto something promising!