If you work in real estate, then the topic of foreclosures probably comes up several times per day. In the current economic climate, there’s just no getting around the fact that people are defaulting on mortgages and losing their homes in record numbers all across the country. The question that savvy real estate blog marketers should be asking themselves is, “How can I capture a share of all the search engine traffic that is being generated by people looking for information about foreclosures?”

The answer is by making your foreclosure posts stand out from the crowd. For instance, you can bet that The Wall Street Journal and other financial newspapers will cover all of the hard data and broad analysis about the foreclosure problem, so folks will likely flock to those sites if they’re merely looking for numbers, percentages, and trends.

Instead, you’ll have much more success by approaching the topic from an angle that your readers would be interested in. (By the way, you do have an idea of who your readers are and what they’re looking for on your site, right? If you followed my advice about studying your blog stats, then the answer to this should be yes!)

Some relevant points you can make would be: telling your readers how to avoid foreclosure altogether; giving your readers advice about how to extricate themselves from a pending foreclosure by working out a repayment plan with the lender; or even how to make a profit by purchasing and reselling foreclosed properties.

It’s not too late to start writing about foreclosures and boost traffic figures for your site, so just come up with an angle that your readers will find compelling and go for it!