One of the keys to generating and sustaining significant amounts of traffic to your real estate marketing blog is to offer readers truly useful and relevant information that goes well beyond simple listings. You have to give first-time visitors to your blog a reason to come back, and you have to continually provide fresh content to keep regular readers interested. It’s a tall order for sure, but not impossible to achieve.

For instance, creating neighborhood profiles is an excellent way to give your readers the useful information they crave. A neighborhood profile presents a broad range of data about certain areas — which can be extremely helpful to prospective home buyers.

A typical profile might include data such as unemployment figures, area job growth rates, education statistics, median age, median property value, population, and even seasonal climate information. You can dress up the presentation of these numbers by putting everything in orderly tables, charts, or colorful graphs, and you can update the figures as needed.

Since this neighborhood profiles will likely be accessed far more than other articles, it would be a good idea to save them as static pages to your blog rather than as regular posts.

As a Realtor®, you probably already have access to this data, so it shouldn’t take long to write up several profiles. If you don’t have any data on hand, you can easily check with a local government office or do a bit of online research. Either way, your efforts should result in more traffic to your site.