In my last post, I talked about how creating neighborhood profile pages on your real estate marketing blog can help attract readers by providing them with useful, relevant information. This week, I’d like to discuss yet another way to utilize the demographic data you already have at your fingertips: You can use this information to draw specific types of buyers onto your site — and perhaps your client list as well.

The first thing you need to do is consider your territory and determine what types of buyers you generally get. Are you in a warm, stable climate that sees a lot of retirees? Are you in an affordable, safe area that draws young married couples with children? Are most of your buyers interested in sprawling properties with seven-figure price tags?

Although you might see a mix of these types of buyers from time to time, it’s likely that one demographic stands out above the rest in your territory.

Once you’ve identified the demographic(s) that best describe your past buyers, the next step is to start creating posts tailored to their interests. For instance, retirees might be interested in golf courses, classes at the community center, travel agencies, health care facilities, and similar services.

Young married couples, on the other hand, would be interested in the public school system, private school alternatives, day care options, sports camps, restaurants, movie theaters, and shopping malls.

These are just very broad strokes, of course, but the more detailed information you provide for the kinds of buyers that typically flock to your territory, the better your chances of reeling in new readers and clients!