For the past six months or so, I’ve been giving you tips about how to fill your real estate blog with great content designed to attract and retain readers. If you’ve been taking my suggestions to heart, you’ve probably developed a decent following by now, or at the very least, have more readers today than you did in January.

Now that you’ve got the content part taken care of for a while, I think this would be a good time to start talking about a few things you can do to optimize your real estate marketing blog for search engines. SEO is a broad topic that I could spend years on, but I’m just going to introduce it briefly today, and give more specific strategies in upcoming weeks.

Contrary to popular belief, online retailers, affiliate marketers, and AdSense gurus aren’t the only ones who need to be concerned with SEO. Anyone who has a website should care how major search engines such as Google, Yahoo, and MSN view their pages because this is what largely determines how readers will find you. The higher you rank with search engines, the more traffic you’ll get on your site. After all, nobody views page 12 of a Google search; they usually stop at page 2 or 3.

While many of the SEO strategies I’m going to tell you about in coming posts can apply to any type of website or blog, a fair number will be of particular importance to real estate marketing blogs. As such, be sure to keep checking back here to learn how to optimize your site and drive your traffic through the roof!