I’ve spent the last few weeks talking about some simple SEO methods you can use to help push your real estate blog to the top of the SERPs. Admittedly, these were just basic strategies that anyone can employ to turn their website into a more effective marketing tool, and didn’t delve very deeply into the topic.

While the do-it-yourself SEO approach is sufficient for many real estate blog marketers out there, some of you might be looking to take your site to the next level. If you’re not satisfied with the quick SEO fixes I’ve mentioned in previous posts, you should consider paying for professional SEO services for your real estate blog.

Professional SEO specialists can address issues that you don’t have the time or know-how to handle on your own, including such topics as the coding and layout of your site to meta tags, keyword analysis, and performance predictions. The cumulative effect of optimizing all of these areas of your site can be significant indeed, with many SEO companies offering guarantees that you’ll appear on the first page of major search engine results within “x” number of months.

While some real estate blog marketers don’t care about being at the top of the SERPs, it’s absolutely critical for others — especially those who rely on web traffic to supply additional revenue in the form of affiliate marketing, advertising, and pay-per-click programs.

So deciding whether or not you should pay for real estate blog SEO services ultimately comes down to this question: What you want to gain from your website?

If all you’re after is increased exposure and name recognition, then the DIY approach should work just fine.

If, on the other hand, you are looking to make serious money from your real estate blog, either from gaining national prospects that you can’t reach through traditional means or from selling related products and services, then investing in a professional to handle your SEO would be a smart move.

Interested? Then contact Triangle Direct Media today to talk to one of our blog marketing experts about how to convert your real estate site into a consistent source of new leads, listings, and income!