A problem that anyone who writes about a niche field like real estate frequently encounters is how to deal with jargon or specialized terms. On the one hand, it’s important for you to present yourself as an expert, and an easy way to do that is to use proper terminology in your discussions about various aspects of the industry. On the other hand, however, the last thing you want to do is drive readers away from your site because they don’t understand a single thing you’re saying. The best compromise in this case is to create your own glossary of real estate terms.

Creating a glossary of real estate terms doesn’t have to be a massive undertaking. Instead of trying to cram too much in at once, simply list 20-30 terms that you frequently use in your posts (go back and reread a few weeks of your archives if you have to), and either give the definition from an official reference book or try to explain the term in your own words if the definition is a bit complicated. Once you get the glossary started, you can continue to add terms as necessary.

I recommend saving your glossary as a static page that is easily accessible from every other page on your site. That way, readers can quickly get to the definitions, and just as quickly return to the main article. Better yet, whenever you use a real estate term that appears in your glossary, you should create a hyperlink to the definition. Readers will appreciate the effort, and will keep coming back for more.