If you’ve been reading and implementing my tips on how to turn your real estate blog into a powerful marketing tool, then you’re well on your way to building a successful website. Or are you? How can you tell if the adjustments you’re making are having a positive impact on your site? The only way to be sure is to periodically assess your real estate blog’s performance to see if it’s hitting all the right benchmarks.

Periodic assessments (every two to three months or so) will reveal the strengths and weaknesses of your blog, thereby giving you an idea of what you’re doing right and what still needs improvement. Your stats program is critical to this type of analysis, but in order to put the raw data into context, you have to consider what your real estate blog marketing goals are. Some of the most common goals that Realtors® list include:

  • Promoting name/brand awareness
  • Driving traffic to their site
  • Increasing the number of inquiries from potential clients
  • Increasing sales
  • Earning additional revenue from pay-per-click affiliate programs

Once you’ve established your goals, then evaluating your blog’s efficacy becomes a piece of cake. Is your company becoming more well known in real estate circles, both locally and nationally? Is the number of visitors to your site steadily increasing each month? Are you receiving more telephone or email inquiries from people interested in your services?

If you’re answering “no” to these questions, then it’s time to redouble your efforts at providing high-quality, relevant content for readers, as well as to promoting your site as heavily as possible.

If you’re answering “yes” to these questions, then congratulations are in order. Your real estate blog is indeed becoming a terrific marketing tool that is bringing you new clients and putting money in your pocket — which is no small feat.

Just remember not to get too complacent about your blog’s performance because Web readers are a fickle bunch and will quickly go elsewhere if your site stops delivering what they want!