Everyone knows that in order for real estate blog marketing to be successful, you have to provide readers with plenty of fresh content that will keep them coming back for more. But this is obviously easier said than done, and we all go through dry spells where we either don’t have the time or the inspiration to keep posting. Here are some alternative ways to generate fresh content when burnout strikes.

Interview an Expert

Most Realtors regularly cross paths with at least half a dozen experts (loan officers, home inspectors, contractors, electricians, etc.) whose knowledge would be beneficial to readers. Come up with 5 frequently asked questions for one of these experts, call to get their answers, and post the results on your blog.

Arrange for a Guest Writer

If one of your experts has more to say than would fit into a single interview, why not invite them to write an entire post on your real estate marketing blog? Most people would jump at the chance to promote their business for free (and to show off their writing chops), so don’t be shy about asking around.

Hire a Ghostwriter

Use a free advertising service such as Craigslist to find an affordable ghostwriter for your blog. You can then lean on the ghostwriter to come up with content whenever you’re too busy to do it yourself. Yes, this will cost a bit of money, but it’s better than letting your blog die a slow death due to lack of posting.