It’s tough to consistently write interesting posts that will keep readers coming back to your real estate blog day after day, especially when you’re competing with thousands of other blogs in the same niche. A great way to take some of this pressure off yourself is to spend a bit of extra time writing real estate guides that will have a long shelf life and attract new search hits for months — or even years — to come.

Think about it: If you mostly write about current events in the industry or how the real estate market is faring today, chances are people won’t be searching for information on these topics six months from now. Your post might get some hits for a week or two, but then the traffic it generates will eventually trickle down to nothing.

But if you write comprehensive guides covering various aspects of real estate transactions — a Buyer’s Guide, Seller’s Guide, Guide to Mortgages, Foreclosure Guide, Home Inspection Guide — you’re sure to get hits for as long as you maintain your blog. Readers are always interested in useful information like this, so publishing a few good guides will do wonders for your stats and might even result in a few solid leads.

When writing your real estate guides, make sure you provide accurate information, sound advice, and your own unique insight that readers won’t be able to find anywhere else. In addition, be sure to revisit your guides once in a while to make updates or corrections when general practices or industry trends change. Doing so will ensure that you continue to get quality traffic from these posts for longer than you thought possible!