Realtors receive numerous calls everyday from firms pitching them services to help their business.  One of my jobs is to educate reators on the importance of blog marketing and how it can help them.  Why is blog marketing important to realtors? well….

Search Engine Marketing
Blogs give you an increased presence on major search engines, like Yahoo! and Google. A well-written, routinely updated, keyword-oriented blog can enhance your chances of garnering high rankings on search engine return pages.

Direct Communications

Blogs provide a way for you to speak directly, openly and honestly with your customer.

Brand Building

Blogs serve as another channel on which to promote your brand and company.

Competitive Differentiation
Because blogs give you the opportunity to tell your story over and over, they help set you apart from the competition.

Relational Marketing

Blogs allow you to build personal, long-lasting relationships with your customers that foster trust.

Exploit the Niches

Blogs help you fill your particular industry niche.

Media & Public Relations

Blogs are excellent PR tools. The media calls you, not your competition.

Position You as an Expert

Blogs enable you to articulate your viewpoints, knowledge and expertise on matters pertaining to your industry.

Reputation Management

Blogs help you manage your online reputation.

Realtors are in a client-centric industry and it’s extremely important that they represent their clients well.   So if you receive a call from one of our Real Estate Blog Marketing representatives, give us 5 minutes of your time so we can explain why this can work for you and how our realtors are doing on our blog program.  I promise that it won’t be your average call and that it will be well worth your time.