It is key to understand the audience who will be reading the content of your real estate blog. Blogs are a place to connect with readers on a personal level. Since your targeted readers are current or potential customers, you should talk to them as you do your closest friends. You want to put the industry jargon aside, and connect with them through a conversational tone they can understand.

Draw readers to your posts by getting them involved not only on a personal level, but an emotional one as well. Engage readers by answering common questions buyers have, or explaining why reading a certain article will benefit them. By reminding readers the benefits of your blog it will give them a purpose to continue reading other posts. It is also ideal to end posts with a call to action, such as leading readers to your RSS subscription page, or even back to your website where they can search for a new home or contact you via email about selling their own home.

Creating good quality content not only provides quality information to other bloggers, but benefits your real estate business as well (buyers and seller alike). By incorporating keywords that link out to other resource sites and your own business site, you can help to increase your search engine rankings. You want these backlinks attached to top keywords you want to be searchable by. It is also beneficial to link back to other article posts you have created that might add value to the topic you are blogging about. Doing this will give you a greater chance for readers to read more than just one post on your blog, keeping visitors on your site longer.