The Real Estate market has been seeing an increase in supply with a decrease in demand, making the business more and more competitive. While the economy is down, agents need to focus on marketing themselves rather than their properties. It is important for agents to use this time to maintain a connection with their clients and community, as many are not currently looking to buy. Fortunately, social media marketing strategies help real estate agents effectively communicate with their network and gain a high-touch competitive advantage. By having an active online presence you are automatically having a foot forward compared to your competition. They say that “location, location, location” is important when finding that perfect property to call your next home, well location is just as important on the Internet and in a local online market. CNET News reported the time that people spend on social networking sites is up 83% from a year ago.  By having an absence in social networks, you miss out on new opportunities and potential leads for now and in the future.

By using blogs and niche social networking sites, agents can actively communicate back and forth about key topics in their industry and local markets.  Not only will this give your name more prominence to a larger number of connections, but it will also create a sense of trust and credibility  for current and potential clients. This is an easy way to share information, history, and your expertise about the areas in your market, homes you sell, or even common FAQ’s of customers.  Don’t be afraid to talk about yourself either.  Putting a personal touch in every post and keeping it in a conversational tone, rather than your business lingo, is important. Introduce yourself in these networks and talk about how you became a real estate agent, or even what your other passions are. There is no better time than now to be online promoting yourself and your business. Use this opportunity to engage your readers on a personal level and build a sense of reliance so that when they do want to buy a new home they’ll remember you, just as other Triangle Direct Media clients do.