I just saw a press release where a company was touting an “online forum to facilitate article exchanges among owners of real estate websites.” This sounds like a very bad idea.

Search Engines generally do not like duplicate content and “exchanging articles” sounds like something you should avoid. Generating new unique content is definately a good thing. However, copying or “exchanging an article” with another realtor would not be something we would reccomend.

There are many sources for ideas for articles and it is not a bad idea to quote some, and paraphrase some, but always give credit to the original writer or source, but never copy content unless quoting.

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