With the housing market taking a nose dive, real estate agents are taking advantage of the impact of search, utilizing sound strategies that help gain new clients. An article from Search Engine Land talks about a few vital tips that help real estate agents get to the top in organic search results:

Getting external links to your site from relevant sources in or related to the real estate industry is crucial in climbing search engine rankings. The more relevant the external links pointing to your site are, the more advantageous it is to your rankings. This doesn’t mean go buy 100 general links to your site –you need to make sure the linking is gradual; otherwise Google filters could flag your site and possibly penalize your site for unnatural link graph patterns. Get a head start on gaining external links by making use of well-known, authoritative directories like Yahoo! and BOTW.  You can identify other businesses or consultants in your local market and secure links from their websites.  You can participate in local online communities.  Get your name out there and be a voice in the online real estate market in your geography!  Links will come!

Recently real estate agents are starting to exploit the blogging trend for this purpose, continually developing fresh content for internet users and search engines. By updating your blog on a frequent basis and incorporating backlinks to your site, your search engine rankings can rise. At the same time, online blogging builds brand loyalty and users will be able to connect with you on a conversational level, possibly turning into clients as a result. Develop useful content that users can benefit from, whether its information about the communities you sell properties for or industry related tips and trends.

Triangle Direct Media (TDM), a new media marketing company, helps real estate agents better communicate with current and potential clients while also increasing their search engine rankings through these tactics.  Specifically, TDM assists real estate agents in blog creation and development, helping realtors make the most of buzz marketing in a time of economic downturn.  That’s how the company was founded more than 3 years ago; while the depth and breadth of services has increased to service national retailers with blog marketing, social media & SEO — TDM still knows a thing or two about real estate blog creation and marketing!