There are many benefits involved with having a real estate blog and using blog marketing. You can increase search engine traffic, open up a brand new marketing channel and reach the millions of people that read blogs.

As if this weren’t enough, our clients will see another benefit, and that is through affiliate marketing. The point of a blog is to increase the rankings of the realtors’ main site and that happens, but after a few months the blog itself also begins to get some purchase on the search engines. As traffic levels increase that gives the realtor an opportunity to set up affiliate relationships with companies who might hold value for a visitor, such as mortgage firms, appraisers, moving companies etc. With time these affiliate advertisers more than pay for the initial price of the blog and provide a handy revenue stream for the realtor.