With the housing market tightening up, the real estate marketing landscape is changing rapidly. Realtors are having to be more creative to reach a dwindling number of increasingly empowered buyers.

People buy houses from agents they like, and the more personality a realtor can put into their advertising the more success they will have online. A lot of our clients are using podcasts to provide the personal touch that separates them from their competitors. They are replacing virtual tours with their own video and audio, and attracting new customers through search engines and permission marketing.