Most companies will tell you that branding is an essential part of the marketing mix. Target is an example of a retailer I have always thought did an excellent job in branding their logo. When it comes down to real estate marketing, branding is incredibly important but often ignored. Companies that are able to brand themselves as the local experts, or just have a face or an attitude that people recognize, are able to easily increase their business.

If you have your company branded in print, tv radio and online you may think you have it covered, but what about the blogosphere? Do you have a brand in the fastest growing segment of the internet? Do the 100 million or so blog readers recognize your brand?

If they don’t then you are missing a tremendous opportunity to gain a competitive edge.