A lot has been mentioned in this blog about the advantages of blog marketing for real estate professionals. We know that a blog leads to increased traffic, opens up a new marketing channel and puts your firm in front of a brand new readership in the blogosphere.

Another benefit is that of company communication and the sharing of knowledge. A blog provides a forum for expression of ideas that the entire company can tap into. In our company, we share articles and opinions via our blog. If someone writes an article that we have an opinion on, we respond via the comments section, or via a post of our own. This leads to an open exchange of ideas and expertise, the side effect of which is increased rankings and business through search engines. Is there any downside to real estate blogging?