The California Real estate market has taken a hit recently in home sales.  It’s probably because the home pricing is so high but thats a whole other subject for another post.  I have a client in the Pasadena Real Estate Market who gives a weekly mortgage update and posts numerous home listings.  The agent is ranked everywhere and has tremedous visibility in the blogosphere.  You don’t have to spend 20K to produce a solid online marketing campaign, you just need a clear vision on where the online marketing trend is moving toward.  If you don’t have a real estate blog, get one.  It will be the smartest marketing move you’ll ever make.