I was talking with a client today who had a for sale by owner website. He was talking about how the new buyers market would really have no impact on his customer base. Buyers would be less inclined to use a broker, and more inclined to list their properties on his site. Sellers are the opposite.

Real estate marketing professionals, on the other hand have to be more creative in attracting a shrinking amount of buyers. Traditional methods of word of mouth and referral have to be augmented by a strong presence online. A real Estate blog is the most effective way for a realtor to increase awareness of their brand online, increase listings and grow market share. Realtor blogs are popping up all over the internet, a trend that will continue to strengthen over time.