I conducted a search recently on Yahoo for “Cary North Carolina real estate”.The results returned did not match my search. It was just a bunch of directories and unrelated websites. Surprising, since I have always viewed Yahoo as a quality engine. One thing I did notice was that above the paid search listings, and under the search box, Yahoo has installed another button in the “also try” section.

That button reads “also try Cary North Carolina real estate blog”. This lead me to another results page, which listed the websites of ten realtors in Cary. This is what I was looking for with my search. Four out of the top six realtors on that page are clients of real estate blog marketing.