DK had an excellent post earlier after a discovery by another member of our team KB, who found that while searching for real estate in cary north carolina, some of his searches returned results full of directories, yellow pages and other irrelevant results. Definitely not what the searcher is looking for:

Here is Screen Link to a Screen shot of a search for Cary North Carolina Real Estate. Click on the Image Below.
Cary North Carolina Real Estate Search Results

Below is the ALSO Try Cary North Carolina Real Estate Blog Placed there by Yahoo when you search for Cary North Carolina Real Estate:

Also Try Cary North Carolina Real Estate Blog

Below is a Screen Shot to the Results for a search for Cary North Carolina Real Estate Search. Notice how the search results are much more relevant, the results are actually real estate agents in Cary North Carolina, looks like 8 of the 10 results are relevant to the search. Click on the image below.
Cary North Carolina Real Estate Blog Search Yields Results

I believe that this is an indication of the future, more and more people are turning to blogs to find the information that they are seaching for. In real estate, real estate agents have a unique opportunity to brand themselves by providing the information and links to the information that their potential cusomters are looking for. Make sure they are finding your blog.