I recently spent a weekend in Chicago. It had been a couple of years since I had been there, and I was amazed by the way the city has evolved. From the loop going South to Roosevelt and West to the United Center, the city is unrecognizable. Building continues unabated. Old neighborhoods that never got a second glance ten years ago, are now turning into upscale urban living centers. It seems like the housing bubble will continue indefinitely. The realtors there have not seen a significant slowdown, and depend on old and tired traditional methods of advertising such as print and local newspapers.  When I returned, I was surprised to see that I had received an egreeting from a Chicago realtor.

This demonstrated that even in strong markets like Chicago, there are realtors who will not be complacent and do not expect the boom to continue indefinitely. They are willing to innovate and adapt their marketing methods to reflect the market and the latest social trends. The egreeting realtor also uses a real estate blog to market to clients.  The egreeting realtor is growing her business and overtaking her competition.