Corporate Real Estate Blogs

Zillow a site We love, has begun to develop an open API to share data on 67 Million Homes.
Zillow I think has one of the coolest interfaces for viewing home values, and with an open API web designers and online real estate marketers  have the ability to incorporate the data and cool graphics into their blog or website making for a cool experience for both buyers and sellers researching online. (78% of consumers start their search online)
Here are a couple examples of it in Use:

At Yahoo:

Real Estate Home Value

Zillow result

Zillow Example Home Value

Many real estate blogs have talked about Zillow however most of the real estate agents we speak with really don’t seem to think much of Zillow despite the press it gets.
So when I saw this article about the FTC complaint against Zillow I wasn’t really surprised. Real Estate Marketing can be as simple or complex as you make it, but it all starts with good a content delivery system. The Best Content Delivery system right now is a Real Estate Blog.

Zillow started last February and quickly skyrocketed to popularity with its instant valuaions of homes and easy of use.

DK had an excellent post earlier after a discovery by another member of our team KB, who found that while searching for real estate in cary north carolina, some of his searches returned results full of directories, yellow pages and other irrelevant results. Definitely not what the searcher is looking for:

Here is Screen Link to a Screen shot of a search for Cary North Carolina Real Estate. Click on the Image Below.
Cary North Carolina Real Estate Search Results

Below is the ALSO Try Cary North Carolina Real Estate Blog Placed there by Yahoo when you search for Cary North Carolina Real Estate:

Also Try Cary North Carolina Real Estate Blog

Below is a Screen Shot to the Results for a search for Cary North Carolina Real Estate Search. Notice how the search results are much more relevant, the results are actually real estate agents in Cary North Carolina, looks like 8 of the 10 results are relevant to the search. Click on the image below.
Cary North Carolina Real Estate Blog Search Yields Results

I believe that this is an indication of the future, more and more people are turning to blogs to find the information that they are seaching for. In real estate, real estate agents have a unique opportunity to brand themselves by providing the information and links to the information that their potential cusomters are looking for. Make sure they are finding your blog.

I hear realtors sometimes say to me that they know absolutely nothing about a blog. I don’t think that my clients would use blogs….Does your competition have the same point of view? Not if they’re a top producer, or the ones that are soon going to be.
Think about this:

  • How many homebuyers out there could use your services? How many sellers need your help selling and listing their property for them?
  • How many buyers and sellers search the internet for information about real estate in your area?
  • Answer : 80% of them do.

Every source says that 78% + of all home buyers start their search online. Why not give them what they need to help them make a decision – INFORMATION. Showcase your knowledge and your teams knowledge in a platform for delivery to places that are waiting to recieve it… your potential customers.
Does your competition know more about Blog Marketing than you?
Nothing takes the place of establishing and maintaining relationships. There is no other medium even close to as good at relationship marketing as Real Estate Blog Marketing.

Are you are a real estate agent that relies on Google, Yahoo and MSN’s Pay Per Click campaign to generate leads? Expect your monthly budget to increase. Here’s what the experts are predicting for you Pay Per Click addicts..

If you have been using this medium for some time then you are probably aware of this trend. Pay each month on a per click basis and hope that 5% of those clicks convert into good leads. Or perhaps a seller contacts you to list their home. If you want internet searchers to find your website you have to either optimize your website for natural positioning or pay Google and Yahoo’s per click. You are essentially Basically RENTING a space online instead of owning.
Another option is Real Estate Blog Marketing. Often referred to as “individual” or “team” marketing. By strategically targeting specific keywords and phrases you can write short articles related to those keywords and generate organic positioning instead of paying per click. Learn how other Real Estate agents across the country are decreasing their monthly PPC budgets. Learn how these same realtors are gaining leads from organic positioning with the addition of a Real Estate Blog. See their testimonials…..
Spend more with Pay Per Click (RENT advertising) or gain free traffic with Real Estate Blog Marketing….how much should you budget if you chose to continue using PPC?

As a real estate agent is marketing online one thing for them to pay attention to is what to target when designing an online campaign. You may think ” I need to positioned for ____Real Estate” because that is what you search for but the reality is your target audience is searching for every scrap of information about the area, the home prices, the neighborhoods, the schools, and even the census data of where they want to move. As a Real Estate Agent you need to be found for as many search terms as possible,and provide relevant information about those searches. Don’t neglect to pay attention to keywords that people are searching for as they actually get closer to the buying phase of research, or the phase where they may need a real estate professional to offer answers to questions… that may mean terms like “Wake County School information” or “Relocation to Chapel Hill ” or it could ” Southern Village Homes For Sale” if they like that neighborhood. Ensuring that your website and your blog is found as much as possible only solidifies that you will be the one that gets a new client or a new listing.

Realtors Using Pay Per Click! Can Your Team Write 3 Short Articles A Week Instead?

Pretty simple for those that can. Here are your options as you analyze your current and 2007online marketing campaigns. If you are like most real estate agents you get paid from commissions earned by working with buyers and sellers. 80% of those buyers and sellers look for information online when trying to find you. How many of them can you or your competition reach with 3 articles a week?

In order for buyers and sellers to find your website when they search the internet for
real estate in your area, you only have a few options to consider.

Search Engine Optimization that you do internally or outsourced.
Pay Per Click with Google and Yahoo – for real estate agents that’s like paying your buyers more or less than your competition to show them your properties? If you choose to do that you know how expsensive it is to gain qualified leads on a continuous basis.

Your other option is Real Estate Blog Marketing with Triangle Direct. If 80% of buyers and sellers search for information online would you and/or your team like to help them find what they are searching for. Ever heard of “Individual / Team Marketing”. How about Real Estate Blog Marketing?

The BLOGOSPHERE contains over 100 million worldwide bloggers. This is a huge audience
of buyers and sellers that read articles related to real estate services in your area. Need more leads?

By the way, Search Engines reward websites with blogs. Only if – they are setup properly, and some more than others. A professoinaly set up blog marketing campaign can be the single most effective marketing campaign a real estate agent has ever used.

How much will it cost you over the next 6 months to 3 years by using Pay Per Click?

I just saw a press release where a company was touting an “online forum to facilitate article exchanges among owners of real estate websites.” This sounds like a very bad idea.

Search Engines generally do not like duplicate content and “exchanging articles” sounds like something you should avoid. Generating new unique content is definately a good thing. However, copying or “exchanging an article” with another realtor would not be something we would reccomend.

There are many sources for ideas for articles and it is not a bad idea to quote some, and paraphrase some, but always give credit to the original writer or source, but never copy content unless quoting.

Our Real Estate Blog Marketing Programs have proven success for many clients and achieve new leads, new listings, sales, and increased search traffic for every client.

A careful look at the traffic origins of many real estate agents websites would reveal traffic that arrives via print, or other offline media, and also Pay Per Click. Either way if you were to look at what the actual cost per visitor/lead is, you would find it to be very high. Generating a lot of leads is definately a good thing, however, look at your cost per lead, and then examine a blog marketing program. Our Real Estate marketing programs reduce your cost per lead every day.
How is that possible? It goes something like this.

Corporate Blog Setup is x dollars. With the agent writing articles there is no other cost. Formula: number of leads divided by cost of blog equals the cost per lead.

  • Month one you receive 10 leads. Cost Per lead is x/10
  • Month 2 you recieve 30 leads. Cost Per lead is x/40 , your cost per lead just dropped significantly because you have not paid any more yet the number of leads has gone up… and the number of leads will only increase steadily over time.
  • Month 3 you recieve 200 leads. Cost per lead is x/250; You can see how the cost goes down.

Imagine after a year or less a real estate agent will be receiving recieving high quality leads for pennies. This whole formula does not even take into consideration that these leads are extremely high quality and much more likely to close than any other form of advertising. Want to know more? contact us.

According to a Press Release monday that reported that reported a survey of corporate bloggers and asked them if they are accomplishing their goals with their blogs, blogs and blog marketing is very succesful.
A few examples:
“The survey, which polled persons responsible for maintaining or monitoring blogs within their company, showed several notable findings including:
* The majority of companies surveyed (76 percent)indicated that they
have noticed an increase in media attention and/or website traffic as
a result of their blog(s);

75 percent of respondents reported that the initial goals of their

blogs have been met;

42 percent of respondents said that specific blog posts have affected

the company or a brand and in the vast majority of cases it has had a

positive affect; ”
This was a survey across many different types of businesses with diverse goals, and the overall success was very high. Many of these business probably had goals that are much more complex than the average real estate agent, the goal of any good real estate blog marketing campaign is to generate buyer and seller leads. The success rate among Real Estate Agents with a professional blogmarketing campaign will be significantly higher.

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