Real Estate Blog Advice


With the housing market taking a nose dive, real estate agents are taking advantage of the impact of search, utilizing sound strategies that help gain new clients. An article from Search Engine Land talks about a few vital tips that help real estate agents get to the top in organic search results:

Getting external links to your site from relevant sources in or related to the real estate industry is crucial in climbing search engine rankings. The more relevant the external links pointing to your site are, the more advantageous it is to your rankings. This doesn’t mean go buy 100 general links to your site –you need to make sure the linking is gradual; otherwise Google filters could flag your site and possibly penalize your site for unnatural link graph patterns. Get a head start on gaining external links by making use of well-known, authoritative directories like Yahoo! and BOTW.  You can identify other businesses or consultants in your local market and secure links from their websites.  You can participate in local online communities.  Get your name out there and be a voice in the online real estate market in your geography!  Links will come!

Recently real estate agents are starting to exploit the blogging trend for this purpose, continually developing fresh content for internet users and search engines. By updating your blog on a frequent basis and incorporating backlinks to your site, your search engine rankings can rise. At the same time, online blogging builds brand loyalty and users will be able to connect with you on a conversational level, possibly turning into clients as a result. Develop useful content that users can benefit from, whether its information about the communities you sell properties for or industry related tips and trends.

Triangle Direct Media (TDM), a new media marketing company, helps real estate agents better communicate with current and potential clients while also increasing their search engine rankings through these tactics.  Specifically, TDM assists real estate agents in blog creation and development, helping realtors make the most of buzz marketing in a time of economic downturn.  That’s how the company was founded more than 3 years ago; while the depth and breadth of services has increased to service national retailers with blog marketing, social media & SEO — TDM still knows a thing or two about real estate blog creation and marketing!

The Real Estate market has been seeing an increase in supply with a decrease in demand, making the business more and more competitive. While the economy is down, agents need to focus on marketing themselves rather than their properties. It is important for agents to use this time to maintain a connection with their clients and community, as many are not currently looking to buy. Fortunately, social media marketing strategies help real estate agents effectively communicate with their network and gain a high-touch competitive advantage. By having an active online presence you are automatically having a foot forward compared to your competition. They say that “location, location, location” is important when finding that perfect property to call your next home, well location is just as important on the Internet and in a local online market. CNET News reported the time that people spend on social networking sites is up 83% from a year ago.  By having an absence in social networks, you miss out on new opportunities and potential leads for now and in the future.

By using blogs and niche social networking sites, agents can actively communicate back and forth about key topics in their industry and local markets.  Not only will this give your name more prominence to a larger number of connections, but it will also create a sense of trust and credibility  for current and potential clients. This is an easy way to share information, history, and your expertise about the areas in your market, homes you sell, or even common FAQ’s of customers.  Don’t be afraid to talk about yourself either.  Putting a personal touch in every post and keeping it in a conversational tone, rather than your business lingo, is important. Introduce yourself in these networks and talk about how you became a real estate agent, or even what your other passions are. There is no better time than now to be online promoting yourself and your business. Use this opportunity to engage your readers on a personal level and build a sense of reliance so that when they do want to buy a new home they’ll remember you, just as other Triangle Direct Media clients do.

We get asked often “what should I write about in my blog? ” and “Where would I get Ideas ?” Below is what anyone in any area might write about in their real estate blog. Any event that is an added value to living in that particular region, city, state etc…is a valid blog post. Real Estate Blog marketing is about sales and marketing, and part of sales and marketing is showing off the reasons a consumer would want to work with you, or buy your product… Below is one reason you might want to buy a house in Cary North Carolina, or in Regency Park in Cary North Carolina. Just one of many reasons that Cary Real Estate is some of the most sought after real estate in the Triangle area of North Carolina.

Pops In the Park in Cary North Carolina

An annual event in Cary North Carlina, Pops in the park features the North Carolina Symphony and finishes off the night with an impressive firewoks show over the lake at Regency park. Regency Park in addition to being the home of the Cary Amphitheater is also is one of the many nice neighborhoods in Cary.

Cary North Carolin

Pops in the park happens once a year and is free to all. It’s a relaxing evening listening to the NC Symphony Free of Charge.

Cary Living at its best.