Real Estate Blogging


With all the gloom and doom about the housing market, it’s refreshing to see that Raleigh, North Carolina is one of the few areas in the country that is not experiencing a slow down. In fact, realtors in Raleigh are spending more on real estate Marketing as buyers continue to move in.

The city and surrounding Triangle area have been consistently quoted as one of the best places to live in the US. It is because of this uptick in activity and an increase in the amount of competing realtors that makes it even more important for Raleigh real estate professionals to embrace new forms of real estate marketing like blogs and RSS.

Virginia is seeing an immigration explosion.  It seems that Virginia is becoming an increasingly popular place to live.  Foreign born population grew 27% from 2000 to 2005.  Virginia now has an estimated 723,000 + immigrants.  Jobs, affordable housing, support programs offered by the state and a general sense of welcome are powerful incentives for immigrants seeking a better life.  How many Virginia Realtors serviced the 723,000+ immigrants in finding a place to live?  Virginia Real Estate Blogs

One of the things that a lot of realtors tell us is that they don’t think they will have enough things to write about in their real estate blogs, and worry where the content is going to come from. Realtors are actually very lucky in regards to writing, as they can write about anything to do with their area.

Our real estate blogs help realtors get more business, but they can also be a great source of local information. If a new school goes up; a new road is built; a grocery chain opens up a new store; a local sports team brings noteriety to a city;  all of these events will provide good content for the realtor blog. All our clients need to do is pick up the local paper, see what’s going on and start writing.

The California Real estate market has taken a hit recently in home sales.  It’s probably because the home pricing is so high but thats a whole other subject for another post.  I have a client in the Pasadena Real Estate Market who gives a weekly mortgage update and posts numerous home listings.  The agent is ranked everywhere and has tremedous visibility in the blogosphere.  You don’t have to spend 20K to produce a solid online marketing campaign, you just need a clear vision on where the online marketing trend is moving toward.  If you don’t have a real estate blog, get one.  It will be the smartest marketing move you’ll ever make.

A lot has been mentioned in this blog about the advantages of blog marketing for real estate professionals. We know that a blog leads to increased traffic, opens up a new marketing channel and puts your firm in front of a brand new readership in the blogosphere.

Another benefit is that of company communication and the sharing of knowledge. A blog provides a forum for expression of ideas that the entire company can tap into. In our company, we share articles and opinions via our blog. If someone writes an article that we have an opinion on, we respond via the comments section, or via a post of our own. This leads to an open exchange of ideas and expertise, the side effect of which is increased rankings and business through search engines. Is there any downside to real estate blogging?

Have you branded yourself in the Blogosphere?  I’ve seen several realtors continue to do PPC on a daily basis with no ROI.  Branding your name in the Blogosphere is a must and it has to be done fast.  I know that many realtors pay referral fee’s for leads, this is just a way to “not” do that.  Acquiring a lead online is one of the best leads to get.  If you’re serious about your online marketing and truly want to brand your name, call us and we’ll develop a Real Estate Blog that meets your goals and objectives.

We’ve been told that the average salary of a first year realtor in California is 6K.  If that’s true, it makes it increasingly difficult to market yourself as a realtor and brand your name.  I think that you need to have the following to become a successful 1st year realtor:

1. Money saved in the bank or a significant other who makes a lot of money

2. You must have marketing $$$’s to make it, if you don’t times will be hard

3. Knowledge of what works and what doesn’t

4. A Real Estate Blog that works for you.

The general misconception around blogging is that anyone can start a blog, which is true.  But you must have a gameplan and know how to get your articles in front of eyes.  When this is done the right way it can be the best marketing investment you’ll ever make.  So if you’re a first year realtor and want to make it to the second year, I highly recommend that you get a real estate blog.

If someone is looking to buy or sell real estate the first place the vast majority of them will turn to for information is Yahoo, Google, AOL or MSN. Most real estate professionals may not appreciate the sheer volume of traffic that is available in their area. In a medium sized city in the US, focusing only on four “search terms” there are  350,000 searches a month.  These are people who are actively looking for a very specific solution online. The sites they will buy from are in the top half of the first page of search engine results.

Is your site in the first page of search results? Real Estate Blog Marketing is the most cost effective way of getting in front of your online market.

The San Diego market which has been one of the hottest in recent years is starting to slow down.  Existing-home unit sales in San Diego County fell 38.9 percent in June 2006 compared to June 2005, while the average sales price dropped 4.6 percent and the median sales price dipped 5.2 percent in June 2006 compared to June 2005.  Have we seen the end of the real estate burst?  That remains to be seen. We should atleast move into a buyers market which should be great news for realtors that have had listings on the market for a long period of time.

I listened to an interesting piece on NPR about builders in Sacramento. The California market has been so hot for so long, that all builders had to do was put up a house, and there would be lines of people waiting to buy. They barely had to do any marketing at all.  It was without a doubt a sellers market, and prices skyrocketed as a result.

That is not the case today. In the piece they interviewed the marketing company for these Sacramento homes, and they detailed all the extra steps they now had to take to attract buyers; promotions, free ice cream, childrens’ entertainers, added incentives. They were really struggling to fill these homes. It is the same in the real estate market throughout the country. Once busy real estate professionals are having to spend more money and be more creative with their marketing efforts. Customers of Real Estate Blog Marketing are happy to tap into the blogosphere, the fastest expanding market online. Why not be in front of a market that has millions of readers and doubles in size every six months?

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