real estate local search


Yes, I know that I have promised the rest of the interview with myself but at the request of all of my adoring readers, I have been asked to write something of value first. ( Is that better mom? )

We’ve all heard that Patience is a virtue but what about it’s much maligned and oft- neglected first cousin from the other side of the tracks, Persistence?

…..Oh, you remember Persistence ..you know, the one that requires knowing your market and clients/prospects so well that you add value each and every time you contact them . The one that insist you keep up with and master the latest opportunities like local search for Realtors, blog marketing and real estate blog marketing programs so you’ll have a reason to contact them. Persistence is the one that has you scouring the web for the freshest ideas and information while your friends get to watch “Deal or No Deal “.

Untamed and unbridled, Persistence becomes that pesky, embarrassing relative causing us sales agents, a.k.a. , business consultants, sales reps, account executives, to rank somewhere between eel slime and an IRS auditor, as to whom most people would like to have a conversation.

Coupled with Value however, Persistence becomes a formidable ally in winning the hearts and minds of your clients and prospects by achieving their goals…and ultimately yours…or you can just go back to watching TV and let your competitors worry about all of the “new stuff”…I’m sure Howie will be calling any minute!

Part two of the interview with myself will return tomorrow.

How important is Local Search to a real estate agent? Local search is the only search a realtor should be concerned with when they ONLY want people to find their websites that are performing local searches. ie..search ” chapel hill realtor ” on yahoo, and you are looking for a realtor local to chapel hill. The results lead you to the Chapel Hill board of Realtors site and then a local Chapel Hill Realtor.

Local Search is growing more in importance. According to a study done by comScore 63% or all internet users performed a local search in July (approximately 109 million people) a 43% increase from July 2005. The Breakdown of sources:

Real Estate Marketing Local Search

Local search is this prominent. Can anyone find your real estate web site without you telling them the address? Do you have a real estate blog? The answers to these questions are key factors in your future success in real estate. More and more real estate consumers ignore print and newspaper advertising in favor of the internet.
If you have an optimized blog with a strategy, you’ll be found when users are searching for what you do.