Real Estate Marketing


As promised, this is the next installment of a series of shamlessly self-promoting interviews with myself.

Me: So , let’s get back to what makes an optimized blog from Real Estate Blog Marketing , optimized, different or better than a free blog.

Myself: Well it really depends on why you want a blog and what you want it to do. If you’re writing for Uncle Ned and Aunt Mable and not potential home buyers, I would imagine a free blog is just fine …but really , just how many homes can Aunt Mable buy from you? Coming from one of the world’s largest search engine marketing companies, we look at things differently. We have made over 80 plus changes or tweaks to our optimized blog so far and that’s only a small part of our service.

Me: How so ?

Myself: We’ve all heard the adage ” Give a man a fish and feed him for a day, Teach a man to fish and feed him for a life time.” Well if you consider a blog a fishing pole, we convert it into more of a net….and teach our clients where, how and when to throw it. By combining existing technology with creativity, our clients have a huge advantage over the competition. We teach them how to become a media and marketing company in their own right.

Me: By providing an optimized blog and also instructing clients with best practices, aren’t you as a media company ultimately putting yourselves out of business?

Myself: We don’t see it that way. When everyone else was attempting to understand Search Engine Optimization, Real Estate Blog Marketing already understood that it’s all about relevant content and determined that an Optimized Blog is currently the best vehicle to attract, manage and apply that content. We are already researching and testing new applications for Realtors in channels not even being discussed on technology message boards.

Me: Can you share some of the areas in which you are looking?

Myself(smiling):Not without killing you afterwards..We’re looking into a lot of things. Phillip Rosedale’s Second Life is an interesting channel and is being adopted by some pretty significant corporations like IBM, etc. They are generating a lot of new subscribers and have something along the lines of 600,000 sets of eyes a month currently. I know there were discussions about Second Life at the recent International Builders Show in Orlando but they( Second Life) still have a fairly high existing subscriber fall off rate. From a branding and market reach perspective , we want to see the same eyeballs visiting that channel over an extended period of time before recommending that to our clients. There is still too much low hanging fruit with existing channels to recommend something new to our clients just because it’s new.

Me: Like Real Estate blog marketing ?

Myself: I couldn’t have said it better myself.

More on this later

When we visit Real Estate offices, I’m often amazed at the lack of resources realtors use for their online presence.  Just by navigating the web, realtors would be better in tune with what’s going on.  Most of your marketing focus should be online and there are a few trends going on for 2007 that you must look into.
1. Real Estate Blog:  Just the purest form of Viral Marketing and another web property that you can put your listings on.  I won’t give away everything but you really have no idea how important a blog can be to a realtor….hint….$$$

2. Real Estate Video Advertising:  Why did google buy youtube for 1.6 billion….because video is important and 54% of online users watch video

3. Local Search: If 81% of a Real Estate search is started online, where are you?  What’s your local presence?

I wouldn’t try and tell any realtor what to do.  What I do try is to educate realtors on what’s the best form of marketing for their geographical location.  I wouldn’t expect everyone to get a blog, shoot video’s and concentrate on local search, but I can only hope that  a lot of realtors will investigate this more thoroughly.

With housing across the country slowing down it’s essential that agents in hot markets keep up on their marketing.  Where are the most affordable suburbs in the Untited States?  It’s extremely important that you raise your family in an area that will allow you to prosper.  The following list will help you with your search.  “Affordable Suburbs”  If you need any information on Real Estate in your area, do a google blog search and you’ll find what you’re looking for.  One of our clients is a featured realtor on that page.  Note the “Related Blogs” on the top of the page.  The only way for you to grow your business online as an agent is to reach people in everyway possible.  Where do you show up when millions of people across the country do a search on a blog search engine?  It may be time to take Blog Marketing a bit more serious before it’s too late.

One of the advantages that real estate professionals have over other blog owners is that they have an endless supply of things to write about. Everything that happens in a particular town or area is going to be relevant. A new grocery store opening up in a specific neighborhood may not seem like big news, but you should look at it this way; If I was planning on moving to a neighborhood, would I be interested in hearing about a closer place to buy my groceries? Is this neighborhood a good source of sales? If the answer to both of these questions is yes, then go ahead and write about the new Harris Teeter in Stonehenge. As a realtor, you will get ranked on search engines quicker for keywords relating to specific neighborhoods. As a reader you will certainly be impressed by a realtor who has detailed geographically specific information on an area in which you have an interest. It will always help to put more keywords and more specific keywords in your real estate marketing mix.

One of the advantages that real estate professionals have over other blog owners is that they have an endless supply of things to write about. Everything that happens in a particular town or area is going to be relevant. A new grocery store opening up in a specific neighborhood may not seem like big news, but you should look at it this way; If I was planning on moving to a neighborhood, would I be interested in hearing about a closer place to buy my groceries? Is this neighborhood a good source of sales? If the answer to both of these questions is yes, then go ahead and write about the new Harris Teeter in Stonehenge. As a realtor, you will get ranked on search engines quicker for keywords relating to specific neighborhoods. As a reader you will certainly be impressed by a realtor who has detailed geographically specific information on an area in which you have an interest. It will always help to put more keywords and more specific keywords in your real estate marketing mix.

When one thinks of a professional usally a doctor, a lawyer, an accountant, a professor or similiar career that involves years of study or advanced education comes to mind. Not a real estate agent. Real estate agents are mostly viewed as salespeople trying to earn a commission. The majority of a real estate agent’s training and education involves closing deals. Convincing your prospect/client to buy from you and not your competition.

Real estate agents that want to separate themselves from the standard agent stereotype has to market themselves differently. They have to be willing to prove that their knowledge of the local market is superior to any of their direct competitors. This will enable them to earn the business of buyers and sellers that search and research the internet for local real estate information.

When consumers search the internet, they are looking for information. They aren’t looking for awards won, credentials earned, classes taken etc. Most consumers know that real estate agents are highly competitive and will do most anything to close a deal. Marketing strategies and campaigns are a direct reflection of how an agent views themselves. Those that market themselves with ads and pictures of themselves in magazines, newspapers, real estate publications etc. are using their image to earn business. Those that provide INFORMATION as proof of their knowledge – earn business by proving that they truly are an educated PROFESSIONAL. Prove that you are superior to your competitors by educating your prospects. Start using a professional Real Estate Blog today!

Many real estate blogs have talked about Zillow however most of the real estate agents we speak with really don’t seem to think much of Zillow despite the press it gets.
So when I saw this article about the FTC complaint against Zillow I wasn’t really surprised. Real Estate Marketing can be as simple or complex as you make it, but it all starts with good a content delivery system. The Best Content Delivery system right now is a Real Estate Blog.

Zillow started last February and quickly skyrocketed to popularity with its instant valuaions of homes and easy of use.

Albert Einstein summed it up pretty well, Insanity: doing the same thing over and over again and expecting different results.

Let’s play the analogy game for realtors that expect to receive quality leads.  For years in the past the best sources were newspapers, magazines, the Real Estate Book that sits on the shelves at the grocery stores and local restaurants.  Any print campaign that is distributed to local ZIP CODES within their market.

Over the past 8 plus years, realtors have relied on their website to get them in front of buyers and sellers that need their services.  This involved getting a website and figuring out how to position their website on Google, Yahoo and MSN for searchers to find when they search by related keywords.  Some have had success others have been ripped off.  Needless to say, numbers don’t lie – over 80% of your prospects search the internet for information that ultimately should lead them to you – or your competition.

If you are an agent, and you aren’t getting in front of enough qualified prospects, what is your marketing strategy to fix this problem.  Should you rent more leads by throwing away your money in print campaigns.  Perhaps you could give top search engines more money to be a sponsored listing (PPC).  That will certainly put you in front of about 5% of their searchers.  Or you can make a long term investment into your business and start reaching consumers directly by marketing yourself in your real estate blog.

Think outside of the box and separate yourself from the standard.  Join the blogosphere and give people what they want – information!

Mortgage foreclosures in Florida are up. According to RealtyTrac, foreclosures jumped to it’s highest level in August with 16,533 properties entering foreclosure which was 50% more than July. Broward County ranked third in the nation in homes entering foreclosure, one for every 174 households. RealtyTrac also reported that 115,292 properties nationwide entered some stage of foreclosure up 53% from the same time last year. Article…..

We get asked often “what should I write about in my blog? ” and “Where would I get Ideas ?” Below is what anyone in any area might write about in their real estate blog. Any event that is an added value to living in that particular region, city, state etc…is a valid blog post. Real Estate Blog marketing is about sales and marketing, and part of sales and marketing is showing off the reasons a consumer would want to work with you, or buy your product… Below is one reason you might want to buy a house in Cary North Carolina, or in Regency Park in Cary North Carolina. Just one of many reasons that Cary Real Estate is some of the most sought after real estate in the Triangle area of North Carolina.

Pops In the Park in Cary North Carolina

An annual event in Cary North Carlina, Pops in the park features the North Carolina Symphony and finishes off the night with an impressive firewoks show over the lake at Regency park. Regency Park in addition to being the home of the Cary Amphitheater is also is one of the many nice neighborhoods in Cary.

Cary North Carolin

Pops in the park happens once a year and is free to all. It’s a relaxing evening listening to the NC Symphony Free of Charge.

Cary Living at its best.

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