Real Estate Video Marketing


CNBC recently did a report on the real estate video market and mentioned one of our realtors in their story.  In fact, they displayed the video that we filmed for them and helped them optimize it on youtube.  He’s loaded three video’s in the past three months and 800+ people have viewed these three properties.  How important is that from a competitive stand point?  In recent posts, I mentioned the importance of video search and realtors willing to adapt to this new technology will stand to be more competitive in the market.  Do me a favor and search the video engines for properties in your area and tell me how many real estate agents are using this for a marketing tool.  Chances are, the agents that are using this are in the top 5% in transaction sales.  It just proves that you have to do everything to stay on top or atleast attempt to get there.

When we visit Real Estate offices, I’m often amazed at the lack of resources realtors use for their online presence.  Just by navigating the web, realtors would be better in tune with what’s going on.  Most of your marketing focus should be online and there are a few trends going on for 2007 that you must look into.
1. Real Estate Blog:  Just the purest form of Viral Marketing and another web property that you can put your listings on.  I won’t give away everything but you really have no idea how important a blog can be to a realtor….hint….$$$

2. Real Estate Video Advertising:  Why did google buy youtube for 1.6 billion….because video is important and 54% of online users watch video

3. Local Search: If 81% of a Real Estate search is started online, where are you?  What’s your local presence?

I wouldn’t try and tell any realtor what to do.  What I do try is to educate realtors on what’s the best form of marketing for their geographical location.  I wouldn’t expect everyone to get a blog, shoot video’s and concentrate on local search, but I can only hope that  a lot of realtors will investigate this more thoroughly.

As a Real Estate Agent you obviously have your clients best interest in mind. Are you sure you’re doing everything possible to showcase a property? Video Search is taking over and with more people adapting to and embracing this technology, it’s time that all realtors explore video search.

Fact: 54% of online users watch video online

Fact: Online Video is less expensive than TV
Fact: Realtors that use video in their marketing campaign will come out on top

We’ve already established how important a blog is for a realtor. A Real Estate blog acts as a hub and establishes your online presence when fully optimized. If I were selling someone’s property I would need to have the following online:

1. Real Estate Website
2. Optimized Real Estate Blog

3. Video of the Property to broadcast locally and nationally

If 82% of a real estate search is started online and 54% of online users watch video this should make sense. Embrace it, it’s here to stay.