November 2006


Fixed rates on 30 year loans last week dropped to their lowest rate in ten months and now average 6.15%. American homebuyers have rfeacted by applying to refinance at a rate faster than any week since early 2005. This certainly does not qualify as a boom, but all the signs are there for the trend of lower mortgages to continue. Certain analysts on Wall Street are predicting that rates will go as low as 5.75%. Good news for the housing market. And a great time for realtors to get in front of a new audience of buyers by instigating a blog marketing campaign.

One of the advantages that real estate professionals have over other blog owners is that they have an endless supply of things to write about. Everything that happens in a particular town or area is going to be relevant. A new grocery store opening up in a specific neighborhood may not seem like big news, but you should look at it this way; If I was planning on moving to a neighborhood, would I be interested in hearing about a closer place to buy my groceries? Is this neighborhood a good source of sales? If the answer to both of these questions is yes, then go ahead and write about the new Harris Teeter in Stonehenge. As a realtor, you will get ranked on search engines quicker for keywords relating to specific neighborhoods. As a reader you will certainly be impressed by a realtor who has detailed geographically specific information on an area in which you have an interest. It will always help to put more keywords and more specific keywords in your real estate marketing mix.

One of the advantages that real estate professionals have over other blog owners is that they have an endless supply of things to write about. Everything that happens in a particular town or area is going to be relevant. A new grocery store opening up in a specific neighborhood may not seem like big news, but you should look at it this way; If I was planning on moving to a neighborhood, would I be interested in hearing about a closer place to buy my groceries? Is this neighborhood a good source of sales? If the answer to both of these questions is yes, then go ahead and write about the new Harris Teeter in Stonehenge. As a realtor, you will get ranked on search engines quicker for keywords relating to specific neighborhoods. As a reader you will certainly be impressed by a realtor who has detailed geographically specific information on an area in which you have an interest. It will always help to put more keywords and more specific keywords in your real estate marketing mix.

When one thinks of a professional usally a doctor, a lawyer, an accountant, a professor or similiar career that involves years of study or advanced education comes to mind. Not a real estate agent. Real estate agents are mostly viewed as salespeople trying to earn a commission. The majority of a real estate agent’s training and education involves closing deals. Convincing your prospect/client to buy from you and not your competition.

Real estate agents that want to separate themselves from the standard agent stereotype has to market themselves differently. They have to be willing to prove that their knowledge of the local market is superior to any of their direct competitors. This will enable them to earn the business of buyers and sellers that search and research the internet for local real estate information.

When consumers search the internet, they are looking for information. They aren’t looking for awards won, credentials earned, classes taken etc. Most consumers know that real estate agents are highly competitive and will do most anything to close a deal. Marketing strategies and campaigns are a direct reflection of how an agent views themselves. Those that market themselves with ads and pictures of themselves in magazines, newspapers, real estate publications etc. are using their image to earn business. Those that provide INFORMATION as proof of their knowledge – earn business by proving that they truly are an educated PROFESSIONAL. Prove that you are superior to your competitors by educating your prospects. Start using a professional Real Estate Blog today!

I saw an interesting article on Realty Times the other day that talked about how the media is contributing to the slow market for sellers. It seems like every time you pick up the newspaper or turn on the TV you see another piece telling you how terrible the market is. This seeps into the consciousness of potential buyers and influences them to hold off until prices drop just a little bit more. Even though there are some great deals out there, perception is reality, and talking about a slowdown feeds into more gloom and doom about the market.
So how does a realtor counteract this negative talk in the media? By producing their own media pointing out all of the great buying opportunities in their local area. The easiest way to to that is with a real estate blog with up to date and highly localized news and opinion. Give people the inside scoop on what’s really going on in the housing market and point out all of the great buying opportunities.

Here is a list and chart of search volume for the term Real Estate Blog. Over on Business Blog Marketing there is a list of top cities originating searches for real estate. marketing.

Real Estate Blog Searches up and Top 10 locations