December 2006


When we visit Real Estate offices, I’m often amazed at the lack of resources realtors use for their online presence.  Just by navigating the web, realtors would be better in tune with what’s going on.  Most of your marketing focus should be online and there are a few trends going on for 2007 that you must look into.
1. Real Estate Blog:  Just the purest form of Viral Marketing and another web property that you can put your listings on.  I won’t give away everything but you really have no idea how important a blog can be to a realtor….hint….$$$

2. Real Estate Video Advertising:  Why did google buy youtube for 1.6 billion….because video is important and 54% of online users watch video

3. Local Search: If 81% of a Real Estate search is started online, where are you?  What’s your local presence?

I wouldn’t try and tell any realtor what to do.  What I do try is to educate realtors on what’s the best form of marketing for their geographical location.  I wouldn’t expect everyone to get a blog, shoot video’s and concentrate on local search, but I can only hope that  a lot of realtors will investigate this more thoroughly.

Recently I sat down with Keith Boutwell VP of Sales at Real Estate Blog Marketing and asked him a few questions about the value of a real estate blog, blog marketing and the effects on both local search and branding in the blogosphere.

Have a Listen.

icon for podpress  Real Estate Blog and Local Search [3:18m]: Play Now | Play in Popup | Download

As a Real Estate Agent you obviously have your clients best interest in mind. Are you sure you’re doing everything possible to showcase a property? Video Search is taking over and with more people adapting to and embracing this technology, it’s time that all realtors explore video search.

Fact: 54% of online users watch video online

Fact: Online Video is less expensive than TV
Fact: Realtors that use video in their marketing campaign will come out on top

We’ve already established how important a blog is for a realtor. A Real Estate blog acts as a hub and establishes your online presence when fully optimized. If I were selling someone’s property I would need to have the following online:

1. Real Estate Website
2. Optimized Real Estate Blog

3. Video of the Property to broadcast locally and nationally

If 82% of a real estate search is started online and 54% of online users watch video this should make sense. Embrace it, it’s here to stay.

With housing across the country slowing down it’s essential that agents in hot markets keep up on their marketing.  Where are the most affordable suburbs in the Untited States?  It’s extremely important that you raise your family in an area that will allow you to prosper.  The following list will help you with your search.  “Affordable Suburbs”  If you need any information on Real Estate in your area, do a google blog search and you’ll find what you’re looking for.  One of our clients is a featured realtor on that page.  Note the “Related Blogs” on the top of the page.  The only way for you to grow your business online as an agent is to reach people in everyway possible.  Where do you show up when millions of people across the country do a search on a blog search engine?  It may be time to take Blog Marketing a bit more serious before it’s too late.