January 2008

For every successful real estate marketing blog out there, you can be sure that there are countless others that never quite make it off the ground. A lot of Realtors just start a blog without much of an idea of what they want to do with it, so after an initial flurry of posts, they eventually lose steam and neglect their site altogether.

The best way to combat this type of creative flame out is to blog with clear goals in mind. This will help you focus your energy in the right direction by giving you a specific set of topics to write about.

Do you want to increase your firm’s name recognition and visibility in your own community? Then your blog should feature plenty of posts highlighting local areas of interest or issues that are currently relevant to your city or state.

Are you hoping to expand your business base and attract a national audience? Then you should write primarily about real estate topics that will appeal to a broader, nationwide audience.

Do you simply want to present potential buyers with an easy way to view your latest listings? Then obviously your posts should reflect that goal.

Once you start blogging with a purpose, you’ll find that post ideas will start flowing in — soon to be followed by increased traffic, visibility, and, ultimately, sales.

These days, there’s more to closing a deal than just selling a house. Real estate agents must also focus on selling the location, the particular town or city that the property is in. People want to know exactly what they’re getting into when they buy a house, which means it would be a good idea to showcase the neighborhood, top schools, and other notable amenities in the area.

This is where a real estate marketing blog can really come in handy, as there’s no way you’d be able to talk about all of these things in a typical print campaign.

On a blog, you can do something as simple as providing links to relevant websites such as local libraries, school districts, chambers of commerce, government offices, and neighborhood associations, or you can go a step further and dedicate an entire post to the most noteworthy places.

Your posts could include a detailed description of the services these places offer, as well as important phone numbers, addresses, and other contact information. Photos would help make the effect complete, so don’t forget to use any you have (or be prepared to take some as necessary).

Selling your location is just one of the ways you can put a real estate marketing blog to work for you. In the coming weeks, we’ll be adding even more tips, articles, and advice that savvy real estate agents will want to take advantage of!