August 2008

A problem that anyone who writes about a niche field like real estate frequently encounters is how to deal with jargon or specialized terms. On the one hand, it’s important for you to present yourself as an expert, and an easy way to do that is to use proper terminology in your discussions about various aspects of the industry. On the other hand, however, the last thing you want to do is drive readers away from your site because they don’t understand a single thing you’re saying. The best compromise in this case is to create your own glossary of real estate terms.

Creating a glossary of real estate terms doesn’t have to be a massive undertaking. Instead of trying to cram too much in at once, simply list 20-30 terms that you frequently use in your posts (go back and reread a few weeks of your archives if you have to), and either give the definition from an official reference book or try to explain the term in your own words if the definition is a bit complicated. Once you get the glossary started, you can continue to add terms as necessary.

I recommend saving your glossary as a static page that is easily accessible from every other page on your site. That way, readers can quickly get to the definitions, and just as quickly return to the main article. Better yet, whenever you use a real estate term that appears in your glossary, you should create a hyperlink to the definition. Readers will appreciate the effort, and will keep coming back for more.

I’ve spent the last few weeks talking about some simple SEO methods you can use to help push your real estate blog to the top of the SERPs. Admittedly, these were just basic strategies that anyone can employ to turn their website into a more effective marketing tool, and didn’t delve very deeply into the topic.

While the do-it-yourself SEO approach is sufficient for many real estate blog marketers out there, some of you might be looking to take your site to the next level. If you’re not satisfied with the quick SEO fixes I’ve mentioned in previous posts, you should consider paying for professional SEO services for your real estate blog.

Professional SEO specialists can address issues that you don’t have the time or know-how to handle on your own, including such topics as the coding and layout of your site to meta tags, keyword analysis, and performance predictions. The cumulative effect of optimizing all of these areas of your site can be significant indeed, with many SEO companies offering guarantees that you’ll appear on the first page of major search engine results within “x” number of months.

While some real estate blog marketers don’t care about being at the top of the SERPs, it’s absolutely critical for others — especially those who rely on web traffic to supply additional revenue in the form of affiliate marketing, advertising, and pay-per-click programs.

So deciding whether or not you should pay for real estate blog SEO services ultimately comes down to this question: What you want to gain from your website?

If all you’re after is increased exposure and name recognition, then the DIY approach should work just fine.

If, on the other hand, you are looking to make serious money from your real estate blog, either from gaining national prospects that you can’t reach through traditional means or from selling related products and services, then investing in a professional to handle your SEO would be a smart move.

Interested? Then contact Triangle Direct Media today to talk to one of our blog marketing experts about how to convert your real estate site into a consistent source of new leads, listings, and income!

A majority of real estate blog marketers tend to think that once they publish a blog post, they can immediately forget about it and move on to the next topic. While this is indeed the case most of the time, there are occasions when it pays off to revisit old blog pages and touch them up for SEO purposes.

Many SEO experts believe that part of Google’s top-secret PageRank algorithm takes into account the frequency with which older web pages are updated, which means that if you spend a bit of time changing the content of long-forgotten posts, you might see an increase in traffic, backlinks, better positioning in SERPs, and yes, maybe even a better PR to boot.

So which old posts should you target and what should you change?

For real estate blogs, it’s better to spend time reworking posts with community-related content or general information rather than your listings. These are pages that most likely bring in the most traffic already, and could really give your entire site a boost if search engine spiders start crawling them again.

Smart changes to make include: linking newer blog posts with similar content to older blog posts; using SEO-friendly anchor text to link back to your old pages; rewriting content to drop in a few great real estate marketing keywords; or even adding entirely new paragraphs with further information about the topic.

If you can squeeze in the time to edit a few old blog posts per week, the search engines will definitely take notice — and that can yield big-time SEO rewards for your real estate site!