May 2009


It is key to understand the audience who will be reading the content of your real estate blog. Blogs are a place to connect with readers on a personal level. Since your targeted readers are current or potential customers, you should talk to them as you do your closest friends. You want to put the industry jargon aside, and connect with them through a conversational tone they can understand.

Draw readers to your posts by getting them involved not only on a personal level, but an emotional one as well. Engage readers by answering common questions buyers have, or explaining why reading a certain article will benefit them. By reminding readers the benefits of your blog it will give them a purpose to continue reading other posts. It is also ideal to end posts with a call to action, such as leading readers to your RSS subscription page, or even back to your website where they can search for a new home or contact you via email about selling their own home.

Creating good quality content not only provides quality information to other bloggers, but benefits your real estate business as well (buyers and seller alike). By incorporating keywords that link out to other resource sites and your own business site, you can help to increase your search engine rankings. You want these backlinks attached to top keywords you want to be searchable by. It is also beneficial to link back to other article posts you have created that might add value to the topic you are blogging about. Doing this will give you a greater chance for readers to read more than just one post on your blog, keeping visitors on your site longer.

Many associate Twitter with the common phrase, “What are you doing?” but real estate professionals and industry leaders are giving Twitter a new purpose. As a free social messaging utility for staying connected in real-time, Twitter can help build your business. A simple, easy and effective approach to increase traffic, just as blogging is. Even better, it can even benefit your real estate blog. By joining twitter, you’ll come to know many members of your community, as they will also get to know you. Twitter tightens communities, builds friends, and deepens relationships through your followers.

In any business, friends are more likely to refer you than are “clients”. Make your clients your “friends” and create a twitter account especially for your current and potential clients. You can post new listings, updates, pictures, video tours, and even link to your real estate blog posts. Using twitter as a 24/7 marketing tool can help you get sales and build rapport with your clients. Connect with your local community through your twitter account to give them the information they want. Have a separate account to connect with real estate industry professionals. Share expertise thoughts, ideas, updates, promotions, and links to helpful blog posts.

Twitterfeed allows you to feed your blog to twitter, also letting you customize how often you want posts. Just like in blogging, you can even include keywords you want to be found for in Twitter. Search.twitter is a feature that allows users to search tweets that people write. To get followers, keyword optimization is key. Once you get followers, you attract more business. Allowing up to 140 characters, Twitter will connect you to 20,000+ people around the world.

You might ask, will I sell a house through Twitter or get a prospective seller to list with me using this thing? The root of all real business comes from making connections, and what better way with real estate than to connect with your local community? Not only that, but you can get followers from almost anywhere. If you send out a tweet linked to a new listing, you have the potential of picking up a buyer or seller. The relationship building, both realtor and otherwise, has a lot of potential. You can put twitter on your web site, your blog, almost any site to attract more traffic to your content and build business. Twitter is just one of many valuable new media marketing and social media tools available to realtors at very cost-effective prices. It just takes dedication, effort and sincerity to become a powerful lead generation tool for your real estate business.